Doner Nabs KraftMaid

CHICAGO KraftMaid Cabinetry has selected Doner as it lead agency following a brief review involving several undisclosed shops, a company executive said.

The Detroit agency will be responsible for advertising, media planning, retail promotion and collateral, said Don Burgess, executive vice president of marketing at KraftMaid. Doner’s initial work is slated to break in the first quarter.

The cabinetry manufacturer’s headquarters are located at two Ohio plants in Middlefield and Orwell.

The company doubled its advertising over the last year. Media expenditures were $1.4 million through October 2002, compared with the $700,000 KraftMaid spent the previous year, according to CMR.