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BP Amoco in London is conducting a review for a new line of clean fuels that is likely to dominate its European ad spending, sources said.
The contenders for the business are Doner International, London–a unit of Doner in Southfield, Mich., which handles U.S. retail advertising for the BP brand–and M&C Saatchi, London, which handles BP’s corporate advertising internationally.
The new products will be introduced only in Europe, sources said. Both Doner and M&C Saatchi presented ideas in London last Friday, sources said.
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