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CHICAGO RealEstate.com has selected independent agency Doner to handle its estimated $10 million advertising account after a review, according to the shop.
Doner will handle the account at its Southfield, Mich., headquarters. Its first work is expected in spring 2006.
Realestate.com is a division of Lending Tree, which is owned by Barry Diller’s InterActive Corp. The Realestate.com account was previously at Interpublic Group’s Mullen in Wenham, Mass., which will continue to handle Lending Tree’s $70 million account.
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