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Pacific Sunwear, which terminated its relationship with Bates USA West earlier this month, has chosen Doner as its new agency.
The $10 million assignment in cludes creative, media buying and marketing communications for the entire PacSun brand, including its more than 700 retail stores in the U.S. and Puerto Rico.
PacSun, based in Anaheim, Calif., conducted a “brief” review for the account, said Carol Apkarian, PacSun director of marketing. Young & Rubicam, Irvine, Calif., was theother finalist.
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