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CHICAGO Doner positions the Food Network as a place that’s about the whole food experience, not merely preparation, in a new campaign from the independent shop.
The campaign, which includes television and print ads, introduces a new tagline, “Way more than cooking.” In the television spots, celebrity chefs Emeril Lagasse, Rachael Ray, Alton Brown and Bobby Flay finish their work in the kitchen and then burst through the doors to show another side of the Food Network.
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