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Doner is continuing to build its strategic planning group in response to increasing demands from clients, hiring client-side veteran Steve Udell for a top post.
The group, which covers numerous marketing disciplines including some interactive and media planning, has tripled in size in three years to about 45 people, said Alan Kalter, CEO and chairman at the Southfield, Mich., agency.
Udell, who joins in the new position of vice president, associate director of marketing, will be responsible for consulting on business analysis, brand positioning and strategic planning for many of the agency’s clients.
He reports to Fred Toettcher, senior vice president and director of marketing.
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