Doner Bows PacifiCare Work

Doner’s first work for PacifiCare Health Systems attempts to convey the breadth of services offered by the company.

The campaign highlight company services such as the “pregnancy to preschool” program, which takes care of a mother and child’s healthcare from conception until the child enters preschool, and the “Quality In dex” pro gram, which provides ratings for doctors groups.

Doner, Southfield, Mich., won the Santa Ana., Calif., company’s $20 million account in January following a review. The account was previously spread among various shops, with DavisElen in Los Angeles holding the largest share.