Doner Beautifies Kwikset in Latest Campaign

DETROIT Kwikset, the manufacturer of door hardware, today launches the TV component of a campaign that began earlier this year with two new 15-second spots created by independent Doner of Southfield, Mich.

One spot, “Briefcase,” shows close-up details of a Kwikset handle, before the camera pulls back to show that the handle is attached to an elegant leather briefcase. A voiceover declares, “Given it’s titanium-strengthened components, elegant design, and advanced anti-pick engineering, you can understand why some people don’t stop at the front door.”