Donald Trump's Plan to Build a Border Wall Is Mercilessly Mocked in This New Ad

Tons of marketers are getting in on election season, so it was only a matter of time before a Donald Trump impersonator made it into an ad. Thanks to a new 60-second spot, "The Wall," from camera company 360fly and agency 180LA, we now know what that looks like. While the spot also features actors satirizing Hillary Clinton and Bernie Sanders, it's the pitch-perfect Trump impersonation and the mockery of his plan to build a border wall that's sure to generate interest. The point, of course, is to make consumers aware of the company's 360-degree camera technologies. "We thought there was no better way than to look at the singularly focused Republicans and the singularly focused Democrats and to link them all together with a 360 point of view, and to do it with parody," said Peter Adderton, CEO at 360fly. Adderton added, "Parties and politicians have a very singular point of view, so if you imagine a standard camera, people can only see what's in front of them. So the whole concept of only seeing what's in front of you means you're missing what's around you." "The idea of building a wall is so narrow-minded, it deserves to be lampooned," said William Gelner, chief creative officer of 180LA. "And it's perfect for making the point about the importance of having a bigger perspective, which is the promise of the camera. Essentially, this is just a product demo spot dropped into the middle of a highly charged political issue. The spot demonstrates just how ridiculous and narrow-minded the notion is of building a wall. Broaden out a little—life's too big for one perspective." Even if the political climate hadn't set the stage for parody, Adderton knows 360fly would need a compelling narrative to stand out in a crowded field. "If we did a standard-action cam commercial, had guys jumping off cliffs or out of parachutes or backflipping on motorbikes, that really wouldn't get us the awareness we're looking for. And I don't think it would demonstrate the ability of the camera to do what it can do," he said. CREDIT "The Wall" Length: 60/30 Spot: The Wall Agency: 180LA Client: 360FLY Client: 360FLY CEO: Peter Adderton Chief Marketing Officer: Todd Waks Chief Creative Officer: Scott Anderson Agency: 180LA Global CEO: Mike Allen Chief Creative Officer: William Gelner Creative Director/Art Director: Adam Groves Creative Director/Copywriter: Zac Ryder Managing Director: Chad Bettor Head of Production: Natasha Wellesley Executive Producer: Calleen Colburn Brand Director: Mike Slatkin Head of Business Affairs: Loretta Zolliecoffer Production Production Co.: MJZ Director: Mike Maguire President: David Zander DP: Bob Richardson Sr. Executive Producer: Eriks Krumins Line Producer: Tracy Broaddus Production Designer: Alexis Ross Stylist: Ric Renae Hughes Shoot Location: Big Sky Ranch, Simi Valley Shoot Date: May 9, 2016 Editorial Editorial Company: Whitehouse Post Editor: Rick Lawley Executive Producer: Joni Wright Producer: Jennifer Mersis Assistant Editor: Lauren Richardson Post/Special Effects Online/VFX: The Mill NY Executive Producer: Sean Costelloe Producer: Jacqueline Sand Color Producer: Diane Valera Colourist: Adam Scott VFX Supervisors: Jade Kim, Steve Cokonis 2D lead: Jade Kim 3D lead: Wyatt Saverese 2D artists: Sung Eun Moon, Alex Wysota, Mina Mir, Yoon-Sun Bae 3D artists: Christine Kim, Todd Akita, Cole Clark, Tim Kim, Ivan Joy Finishing artist: Lee Towndrow Recording Mix Recording Studio: Eleven Sound Mixer: Jeff Payne Executive Producer: Suzanne Hollingshead/Melissa Elston Assistant Mixers: A.J. Murillo, Jordan Meltzer Music/Sound Design Sound Design: Beta Petrol

Brand Marketing

Donald Trump's Plan to Build a Border Wall Is Mercilessly Mocked in This New Ad

Parody from 360fly and 180LA

Kristina Monllos

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Kristina Monllos