The Donald Trump Decoder: Adweek's Guide to the Man and His Brands

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It comes as little surprise that the most Googled questions about the GOP presidential front-runner include "What did Donald Trump say yesterday?" and "What did Donald Trump say now?" Despite—or more likely because of—his many colorful and frequently incendiary comments on the campaign trail, Trump has become the breakout political brand of this election cycle.

But the fact is that Trump is many brands. He's put his name on hotels, apparel, golf courses, furniture and fragrances, while past products include steaks, mortgages, vodka, bottled water and a board game.

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