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Don Zuckert, best known as the former chairman and CEO of Ted Bates Worldwide, died Oct. 14 following a heart attack. The 79-year-old was a Florida resident with homes in New York City and New Castle, New Hampshire.
Zuckert began his ad career at Ted Bates & Co. in 1960 where he ran many of the agency’s blue-chip accounts like Anheuser-Busch, Hertz, Mars, Marx Toys, Panasonic and Pfizer. But it was in 1986, after the acquisitive Saatchis bought Bates in a flamboyant, headline-grabbing deal to make Saatchi & Saatchi the largest agency in the world, that Zuckert assumed a starring role in a plot with all the intrigues of a Mad Men episode.
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