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Domino’s is bailing from MTV’s controversial Jersey Shore reality show.
The pizza chain has a rotational buy on MTV and its commercial happened to appear during the Dec. 3 premiere of Jersey Shore, which features eight Italian-American twentysomethings who spend their summer in a house on the Jersey Shore, partying, drinking and hooking up.
Domino’s rep Tim McIntyre said the company didn’t buy an ad on the show specifically, but its third-party media buyer, after reviewing the show, told MTV Friday morning that “the content wasn’t right for Domino’s.”
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