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NEW YORK Domino’s Pizza has placed its $15 million national Hispanic advertising account in review, the company confirmed.
Requests for proposals were sent to 13 agencies in late July, according to a company official. Marti Flores Prieto & Wachtel, an advertising agency based in Puerto Rico, has been handling the account for the past 10 years and is a contender in the review. The final decision is expected by the end of October.
“I can tell you that we have a mix of large, small, independent and affiliated agencies in the process,” said Teresa Iglesias, Hispanic marketing director for Domino’s, a position created only seven months ago.
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