Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
It’s enough to give the marketers at Domino’s heartburn.
The pizza chain, which had been having a stellar year, was collateral damage in a front-page Sunday New York Times story on Dairy Management, a government-run program that gets rid of the nation’s extra cheese by finding new places for it. One of those was on Domino’s pizzas.
According to the article, Dairy Management spent $12 million on a marketing campaign from Crispin, Porter + Bogusky and Third Street Mining Co.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in