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Dominion Energy is returning to its first agency. The Richmond, Va.-based utility awarded its ad account to The Martin Agency, which helped launch the brand in the mid-1960s, without a review.
“Back in those days we were both Virginia companies, now we’re national,” said Martin president and creative director Mike Hughes. “What doesn’t change are the things like humanity and the integrity of the company.”
Incumbent Arnold handled the account for the last 10 years, through its Richmond and McLean, Va.,
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