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What would you do if you won $1 billion?
The Sawtooth Group is revealing some possible reactions in the first campaign for Grab.com.
The Woodbridge, N.J., agency created two 23-foot-long mobile billboards that appear on trucks in cities nationwide, including New York, Atlanta and Boston.
Touting the New York-based company’s $1 billion sweepstakes (that’s the grand prize, folks), the billboards ask: “Are you ready to win one billion dollars?”
One shows a man with a prominent wet stain in the front of his pants, caused by a happy “accident.”
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