Doig Bows First Work for Adero

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Hill, Holliday Creative Director Ushers In Campaign
BOSTON–In recent weeks, Hill, Holliday, Connors, Cosmopulos creative director John Doig has had a single print ad for Adero hanging in his office. It features a bug-eyed snail caught in the crosshairs of a scope and the bold proclamation: “The end of slow.”
The single-page execution began running in newspapers just weeks after the Boston agency was tapped for the estimated $15-20 million launch assignment.
A four-color execution is now running through February in publications such as Business Week and Industry Standard, setting the stage for a branding campaign that will break in late February or March, said Adero director of marketing communications Lyza Bayard.





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