Dogs Drive Vine Views for Milk-Bone

Builds more than 2,700 followers in month-long push

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Dog treat brand Milk-Bone is wrapping up its first Vine initiative tomorrow, with some interesting results on what works on the six-second video app. Milk-Bone worked with VaynerMedia and its sister Vine agency Grapestory to produce seven pieces of branded video from four influencers over the past month.

The videos are part of a broader digital campaign called the "Toothbrush Challenge" that asks pet owners to upload a video of their dog deciding to gnaw on either a toothbrush or a Brushing Chews product for the chance to win $2,500 and a year’s supply of dog treats.

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