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A DaimlerChrysler executive said the structure of PentaMark Worldwide will maintain a strict difference between Dodge and the company’s other brands.
“We’ve set up a vertical firewall be-tween the Dodge team and the Chrysler/Jeep team,” said Jim Julow, Dodge division vice president. “There will be no mixture of the two groups. It’s important that we keep the brand equity as high as we can.”
BBDO veteran Dick Johnson remains at the helm of the Dodge creative team and Bill Morden, who joined PentaMark from FCB Worldwide, heads creative for Chrysler/Jeep.
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