Dodge Staggers Its Fall Ad Rollout

Chrysler Holding Some TV Spots for ’99 Model Year Until January
DETROIT–Chrysler Corp.’s Dodge division is choosing to spread out the launch of new creative work for its ’99 models rather than unleash the whole pool at once.
While 14 new TV spots broke over the past few weeks, the automaker will hold seven more until after Jan. 1, said Dick Johnson, president and chief creative officer of BBDO in Southfield, Mich., Dodge’s national agency.
Two new spots for the Dodge Intrepid are now airing, and a third breaks this week, Johnson said.