Independent Wieden + Kennedy in Portland, Ore., has added Chrysler’s Dodge business, according to sources.
The brand spent $460 million on ads in 2008 and $170 million through the first three quarters of ’09, per Nielsen.
Agency and client execs either could not be reached or declined comment.
Like the Chrysler nameplate, the Detroit-area operations of Omnicom’s BBDO had handled Dodge.
Chrysler shifted creative duties on its namesake brand to Publicis Groupe’s Fallon. Media chores were awarded to Interpublic Group’s Universal McCann. PHD, an Omnicom unit, had previously handled Chrysler’s buying assignment.