Dodge Seeks Star for Hemi Campaign

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NEW YORK DaimlerChrysler’s Chrysler Group is casting for a new campaign backing the 2006 iteration of its full-size pickup, the Dodge Ram.

The campaign, via BBDO, Detroit, includes TV, print and Internet elements, and a promotional tangent giving consumers the chance to star in launch ads.

The company will cast the so-called “Hemi Star” (the person to co-star in TV ads for the Hemi-powered pickup) via a national talent search for a new “Hemi Guy or Gal,” per a company statement.



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