Dodge to Extend Its NTN Sponsorship Deal

CHICAGO DaimlerChrysler’s Dodge division is extending its advertising-sponsorship program with NTN Communications, an interactive communications- and entertainment-products maker for the hospitality industry, for an additional two years.

Dodge has been the exclusive automotive sponsor of NTN’s “QB1-Predict the Play,” a sports-prediction game, for the past two years.

The game is played through the NTN iTV Network, which delivers interactive game content to more than 3,100 sports bars and restaurants across the country, reaching 1 million consumers daily.

Dodge’s 2003 ad campaign, which begins at the end of the month, will include Dodge television commercials, sponsorship of “QB1,” the Dodge “Battle to the Bowl: III” trivia competition and the Dodge “Haul of Fame” game, featuring 3-D animation.

Dodge’s campaign strategy with NTN will also include the opportunity for local participation by Dodge dealers nationwide. Dodge dealers can sponsor local tailgate events at restaurants and sports bars that carry the NTN iTV Network, while showcasing Dodge vehicles, distributing prizes and promoting their dealerships.