Doctors’ Site Taps West Coast Office Of Philip Johnson

Healinx Corp., which operates a Web site that facilitates communications between physicians and patients, has named Philip Johnson Associates, based in Cambridge, Mass., to handle its estimated $5 million ad account.
The shop’s 16-person San Francisco office picked up the Alameda, Calif., account after a review of undisclosed Bay Area agencies. There was no incumbent.
Philip Johnson will develop a print-based branding campaign, direct response materials and
have a hand in further Web site development.
The agency opened its West Coast outpost in May. The shop, which specializes in medical, high-technology and business-to-business accounts, now claims $40 million in overall billings. –David Gianatasi