The Doctors Are In at Davis

BOSTON Strengthening its status in regional healthcare marketing, Davis Advertising said it has been engaged by a pair of care providers for a range of services.

The Health Foundation of Central Massachusetts called on Davis to design and produce a five-year assessment publication. The mission of the foundation is to improve the health of those who live or work in the region, with particular emphasis on vulnerable populations.

The nonprofit Central Massachusetts regional office of the Massachusetts Area Health Education Center selected Davis to create a fresh identity for the organization, including a new name, logo and Web site. Davis will rebrand the Worcester, Mass.-based not-for-profit agency, which needed a clearer description of the full scope of its services.

Davis, an independent shop in Worcester, serves a mix of consumer and business-to-business accounts.

—Adweek staff report