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Nissan, touting its 2002 Altima Sedan as an antidote for ennui, will use a medical prescription motif in a print and outdoor campaign breaking next week.
The theme is outlined in the new tag: “Totally new V6 Altima. The Cure is Coming.”
The campaign, via TBWA/Chiat/Day, Playa Del Rey, Calif., features copy that plays off of drug contra-indications and side effects, like: “Do not take in combination with other stimulants,” “May impair your ability to drive other cars,” and “Side effects: dry mouth, wet palms.”
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