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Dockers, a unit of Levi Strauss, has awarded digital media planning and buying duties to Omnicom’s OMD after a review, the client has confirmed. The incumbent, Razorfish, had parted with the client earlier and did not participate in the competition.
Sources said Dockers spends upwards of $2 million on digital media each year, and about $20 million on traditional ads. OMD already handled the latter.
Contenders in the digital review included Interpublic’s Draftfcb, Zeta Interactive and VML.
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