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Those in the e-mail marketing and advertising industries voiced support last week for the Federal Trade Commission’s declaration to Congress that a do-not-e-mail list could not be enforced effectively, would fail to reduce the amount of spam and might even increase it.
“If they enforced or required such an e-mail registry, it would truly be the Fort Knox list of e-mail addresses for criminal spammers,” said Dan Jaffe, evp for government relations at the Association of National Advertisers.
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