Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Hardware Chain Enlists MZD in Effort to Capture Online Market
CHICAGO–Do-it-yourself enthusiasts may pride themselves on having a complete array of tools, but with suggestions from a campaign created by Montgomery Zukerman Davis, Do It Best Corp. is attempting to expand the definition of hardware.
The international hardware distributor, based in Fort Wayne, Ind., has turned to the Indianapolis shop for help in promoting its Web site at www.doitbest.com. The project is MZD’s first effort for the company.
The site, which launches July 1, is being touted as the “world’s largest hardware store.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in