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ATLANTA Davis Newman Payne recently launched an advertising campaign for Weis Markets that introduces its deli-prepared Jumbo Popcorn Chicken, the shop said.
The Knoxville, Tenn., agency has worked with Weis for more than four years, promoting the supermarket’s products and locations. New work includes one 30-second television spot, a 60-second radio ad and two print ads, according to DNP.
In “Humungo Chicken,” three young brothers sit around the dinner table as their mom serves up chicken nuggets from Weis.
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