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ATLANTA Davis Newman Payne focuses on the unique healthcare needs of women in its new campaign for the University of Tennessee Medical Center.
The Knoxville, Tenn., shop said it has developed a campaign for the local hospital that showcases its Center for Women’s Health and introduces a new program of centralized and coordinated women’s services. DNP’s work includes two 30- and two 15-second television commercials, two print ads and one radio spot.
“Keep It Together” shows women in the roles like wife, mother and professional.
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