DNA Lab Labels Rives Carlberg Agency of Record

DALLAS – Rives Carlberg in Houston has been named agency of record for Identigene, a DNA-testing laboratory located in Houston.
Assignments will consist of outdoor media placements as well as collateral and other sales support in more than 30 markets nationwide, according to the agency.
Billings were undisclosed.
“With DNA testing becoming such a hot topic in the medical field,” said Rives president and chief executive officer Chuck Carlberg in a statement, “this is an opportunity for us to make an impact with a leader in the field and help build another No.1 brand.”
Other Rives Carlberg clients include Compaq Computer Corp., the Houston Chronicle, Igloo Products, KFC and Rheem Manufacturing.
– Staff reports