Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS – Rives Carlberg in Houston has been named agency of record for Identigene, a DNA-testing laboratory located in Houston.
Assignments will consist of outdoor media placements as well as collateral and other sales support in more than 30 markets nationwide, according to the agency.
Billings were undisclosed.
“With DNA testing becoming such a hot topic in the medical field,” said Rives president and chief executive officer Chuck Carlberg in a statement, “this is an opportunity for us to make an impact with a leader in the field and help build another No.1
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in