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NEW YORK DNA Studio has launched a new Web site for Boost Mobile to further support its pay-as-you-go wireless services aimed at the American youth market.
The site (www.boostmobile.com) lets consumers browse and purchase mobile phones and accessories and “re-boost,” or add minutes to their phones.
Targeted at 14- to 24-year-olds, the site reinforces the Irvine, Calif.-based mobile phone company’s focus on youth and entertainment by allowing consumers to text message friends online and download ring tones, wallpapers and games in color and black and white.
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