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DALLAS Direct Marketing Network has picked up online-marketing duties for The Houston Texans, Jason’s Deli and The Southland Conference, the shop said.
The Houston agency landed the three accounts without a review, said Kurt Weisenberger, DMN’s e-marketing manager. The shop has been charged with training clients, providing strategy recommendations for deliverability and building e-mail subscriber databases.
“We started receiving requests from clients for e-mail solutions last year,” said Weisenberger. “We did our due diligence and partnered with a leader in the industry to come up with a system that gives our clients the ability to create, deliver and track permission-based e-mail campaigns and surveys to their customers.”
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