Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Australian Gets North America; Morton to Focus the Brand Globally
DETROIT–D’Arcy Masius Benton & Bowles has added a key executive to its team handling the General Motors Cadillac account in anticipation of the continued growth of the business.
Joe Garcia has been appointed senior vice president and group account director, heading the Troy, Mich., agency’s Cadillac business in North America. He arrives from Neo One Advertising, Sydney, Australia, which he co-founded in 1992.
Alex Morton, who has led the shop’s Cadillac group for 15 years, will now focus on directing a new unit that aims to build the brand worldwide.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in