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NEW YORK-D’Arcy Masius Benton & Bowles is shutting down its local media buying operation in St. Louis and consolidating the business at its headquarters here.
With the move, DMB&B intends to consolidate all local spot TV and radio buying at its New York and Los Angeles offices. Previously, the agency split up local buying among separate corporate units housed within its New York, Los Angeles and St. Louis offices.
A DMB&B representative confirmed the move last week.
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