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D’Arcy Masius Benton & Bowles’ office here recently completed new campaigns for General Motors and Gateway computers.
A new TV, print and radio direct response campaign for GM breaks this week in support of the Detroit automaker’s new consumer marketing initiative, “GM BuyPower.” The BuyPower program offers consumers a better way to shop for a GM car at their convenience–allowing them to research cars, find local dealerships and get competitive pricing information through a toll-free phone number or the Internet.
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