Lugz’s new driving shoe, the Funkmaster Flex FMF-1, is touted in a new commercial from Avrett Free Ginsberg and Psyop that uses original music from hip-hop DJ Funkmaster Flex. A mix of live action and computer animation, the spot shows the DJ driving an SUV down a city street to the club where he’s performing. Funkmaster Flex has starred in print and TV ads for the client for nearly three years. The spot broke last week.
Get Adweek's Brand Marketing Daily Newsletter in your Inbox
Today's highs and lows of creativity