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NEW YORK — Mortgage marketer DiTech Funding Corp., Irvine, Calif., has shifted its $50-million media buying account to GM Mediaworks, Warren, Mich., from Carat, L.A., the client confirmed, and has launched a review for its media planning business, which had also been handled by Carat.
DiTech, owned by General Motors, considered Carat’s acquisition of the $400 million Hyundai/Kia U.S. media buying and planning business last month to be a conflict. Rick Gillespie, chief marketing officer for Horsham, Penn.-based
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