District Reviews Proceed Apace

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Two Washington, D.C.-area reviews are moving ahead, albeit at different speeds.
The Nature Conservancy hears pitches Monday and Tuesday. Five contenders are vying to become the first paid advertising agency for world’s largest private conservation organization. Sources said billings could approach $5 million.
According to David Williamson, the Arlington, Va.-based nonprofit group’s director of communications, the agencies are: August Lang & Husak, Bethesda, Md.; Eisner Communications, Baltimore; MGH Advertising, Owings Mill, Md.; and The Kaplan Thaler Group and McCann-Erickson, both New York.
Washington consultant Amy Longsworth was conducting the review.


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