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NEW YORK–Walt Disney and Tesco, the leading supermarket chain in Great Britain, are negotiating a deal to open Disney-branded play areas in many of the retailer’s 600-plus stores. In addition, more than 500,000 Tesco shoppers are now receiving direct mail information regarding a Disney/Tesco Kids’ Club, which would include discount coupons for Tesco and Disney products. Also included is a subscription to WOW! magazine, which has been created exclusively by Disney for Tesco, plus access to a related Web site.
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