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The last thing most companies need is to embroil themselves in a controversy that has religious overtones. As such, we can surmise that many marketers are praying (or, if they prefer, secularly hoping) not to get sucked into the annual fracas about whether to say “Merry Christmas” or “Happy holidays.” Dish Network manages to finesse the matter in a cheerful spot (created in-house) that features the company’s employees revising a popular carol as they sing, “We Dish you a Merry Christmas.”

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