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CANNES — Looking to attract advertisers on a global basis, Discovery Networks International is set to announce its first effort at “synchronized” primetime schedules worldwide.
Set to begin in the fourth ad quarter this year, Discovery Channel, Animal Planet and Discovery Health, three of Discovery’s five global brands, will each coordinate all primetime programming on a global basis. The new schedule, dubbed DNI Marquee, “gives advertisers with multiregional interests unprecedented opportunities to reach audiences around the world,” a spokesman for DNI told The Hollywood Reporter on Monday.
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