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Cable TV Health Channel Readies Launch
BOSTON–Smash Advertising has been tapped by Discovery Networks for a national multimedia campaign to help launch cable TV channel Discovery Health and a companion Web site.
The Boston agency will handle creative chores for a television, radio, print and Web branding push set to make its debut in the next few weeks, according to Smash president Mark Tomizawa, who declined to discuss the campaign’s content in detail.
The Bethesda, Md.-based client is handling media duties in-house.
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