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By nearly all accounts, the retail business is struggling.
One rare exception, however, is TJX, the parent company of T.J. Maxx, Marshalls, Sierra Trading Post and HomeGoods. TJX saw its sales top estimates in the last quarter of 2016, and in February, its leaders announced plans to launch a new line of stores to tackle the home-decor industry.
As part of its overall expansion, the company has started re-examining its marketing business. Earlier this year, it chose WPP’s Mindshare as its new media agency of record on all American brands, and now it has issued an RFP for the HomeGoods creative account as well.
“HomeGoods has made the decision to place its creative agency relationship into review,” said a spokesperson today.
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