Dirty Water Adds PR Division

Dirty Water Integrated, a marketing and branding services firm based in New York, has added this week a branded public relations division to fill out its array of offerings, which also includes Web site development, brand identity, direct marketing programs and online and offline advertising.

The new practice group will be headed by Gordon W. Earle, founder of Earle Partners, a communications consulting firm, who will serve as managing director of corporate communications. Jay S. Winuk, who similarly led his own public relations consultancy, called Winuk Communications, will serve as managing director of public relations. Both also join DW as partners.

According to DW reps, the new division will seek PR-only accounts as well as serve DW clients.