DirecTV Turns to Fans for 'Cable Effects' Ad

Satellite TV provider asks public for their stories

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Fed up with cable? DirecTV wants to hear your frustration.

The satellite TV provider is asking fans for suggestions for its new "Cable Effects" storyline. A panel of judges will review the submissions and—if it all makes sense—it will use the script in an upcoming "Cable Effects" campaign.

"We have a successful track record," Jon Gieselman, DirecTV's svp, told Adweek about the "Cable Effects" campaign. "I don’t feel like we need help with our creative development.

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