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Deutsch/LA was named to handle digital satellite TV service DirecTV’s creative and strategic planning last week after a review that included D’Arcy and Dailey & Associates here and GMO/Hill, Holliday in San Francisco in the final round. Campbell-Ewald, Los Angeles, was the incumbent. Earlier this year, Deutsch won a creative project for the company’s Sunday Ticket pro football pay TV service.
Media buying for DirecTV, a unit of General Motors’ Hughes Electronics, is handled by GM Mediaworks in Detroit.
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