directv

If the “cable guy” can become such a fixture of modern life that a movie is named for him, the “satellite guy” can put DirecTV on the consumer map. For one thing, it’s a quirk of human nature that we love to watch someone installing something. And if he’s wearing a uniform, so much the better, since it suggests we’ll have an unseen army of such people at our beck and call. In one spot in this campaign, a customer (on terra firma) quizzes Satellite Man (on the roof hooking up the dish).