DirectTV Hispanic to Euro RSCG

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NEW YORK DirecTV today said it has named Euro RSCG Latino as the lead creative and media agency for its Spanish-language programming service.

The New York-based Havas shop will be responsible for all Hispanic marketing communications of the satellite TV provider in the United States, as well as assignments in Puerto Rico and Mexico.

Last year, DirecTV spent about $15 million in Hispanic media, according to Nielsen Monitor-Plus. The satellite TV provider had spent $25 million in 2005.

The





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